There are over a billion websites on the internet; the competition for the limelight is quite intense, and it may often get you wondering how to optimize your site to gain more visibility.
In this article, you’ll be learning about six powerful On-page SEO tactics you can apply to your site to increase its visibility and gain more visitors from search engines.
Why On-Page SEO?
Search engines have become smarter with advancements in technology, tactics such as the use of keywords in title, meta description, and H1 tags are useful techniques for SEO, but they are well-known tactics and will not give your site a lot of advantage over others.
On-page SEO to the rescue…
On-page SEO is a powerful technique applied to individual web pages for ideal optimization; the primary goal of on-page SEO is to get individual pages to rank higher and earn more traffic in search engines.
On-page SEO requires HTML and page content to be fully optimized; it will help improve your website’s ranking on Search Engine Result Pages (SERPs).
The on-page SEO tactics to be discussed in this article are:
- Use of Descriptive URLs
- Use of Alt Text for Image Description
- Reader-Friendly and Authoritative Content
- Use of Responsive Designs
- Use of Keywords in Title, Meta Description, and H1 Tags
- Use of Internal Links
Use of Descriptive URLs
Take a look at the following URLs:
You’d notice a difference: the first is much more descriptive than the second. The use of descriptive links is a good practice to consider because users will often go for the descriptive links when search results appear from their search query.
Asides having descriptive links, you should also attempt to keep the URLs as short as possible (below 100 characters); this will help the visitors easily remember links. The links should also contain the target keywords as search engines often rely on this when crawling websites.
Use of Alt Text for Image Description
The use of images on your website makes it reader-friendly, readers will find it hard to read through a site with only text as you’d find in a textbook.
Search engines are also interested in images; however, they are more interested in the use of a descriptive Alt text.
Images on your website should have an Alt text for all images; the Alt text should aim to describe the content of the picture. The use of Alt text is essential as it is the text that shows if the image fails to load when a visitor visits your site.
Alt text is also essential for visually impaired users of your site; these users will often use web page readers, and the readers rely on the Alt text of images to describe them.
Reader-Friendly and Authoritative Content
Content is king; there is no doubt about this. Users will only like your website if it provides content that is beneficial to them. Hence, you have to strive always to produce fantastic content for your visitors.
How does this affect SEO?
Here it is: Search engines like Google, use a unique algorithm to calculate the dwell time of users on a website; this is known as the bounce rate and influences the sites rankings over time.
You need to ensure that the content on your website is quality at all times; too much of weak or low-quality content will lead to visitors leaving the site quickly and sends a negative signal to the search engine.
Use of Responsive Designs
Web technologies have improved over the years; today, websites are known to be responsive, and sites that do not follow this trend are considered archaic.
The use of responsive designs for websites is not just a trend; it is based on the rise in the use of mobile devices for browsing the internet instead of desktops.
Search engines also take this seriously as search queries are done more on mobile devices. You’ll find search engines such as Google penalizing websites that are not mobile friendly. Check out mobile index test tools to know if your website has a good stand when looking at responsive web designs.
Use of Keywords in Title, Meta Description, and H1 Tags
The use of keywords in title, meta description and h1 tags may be an old trick, but it still works its magic. Web crawlers still make use of such tags so you need to take them seriously regardless of the fact that a lot of sites do this already.
Search engines use the keywords in these tags to describe the search result and content of the page as well as influence the ranking of websites.
Use of Internal links
You should try to link to the different pages on your website. Doing this helps strengthen the keywords and enables search engines to rank keywords; therefore, it can be vital to on-page SEO.
Your site will also benefit from updates to page content. When you create a new blog post, you can link to it from an old blog post that relates to it. Updating web content this way sends signals to search engines that the web page is active and retains its relevance.
So far, you’ve learned about six powerful tactics you can implement on your website. However, in this section, you’ll get to see a few bonus tips that will also boost your site’s on-page SEO.
Here they are:
- Use a fast hosting plan for your website
- Avoid a cheap and shared web hosting plan
- Use lightweight themes (if you use a Content Management System)
- Optimize multimedia for faster performance
- Always check for broken links
- Avoid using too many plugins and third-party unlicensed scripts
Implementing the On-page SEO tactics discussed in this article can help your sites ranking on search engines; the earlier you apply them, the better. Things are changing quite rapidly, so it is crucial to take advantage of tips and tricks as they come up.
There are more tactics out there that can help your site’s rankings, but the tactics in this article were handpicked and will always be monitored for freshness and validity. Do you have any tactics you implement on your site for on-page SEO that also does wonders? Let us know in the comments section bellow!