Even if your business is entirely brick and mortar, you need a solid web presence to establish your credibility and drive customers to your doors. Whether your business exists only in cyberspace, only in the real world or somewhere in between, a great web host can keep your website running.
The choice of web host is essential for any business, and there are some key things to look out for. Whether you already have a web host or are searching for one for the first time, you need to make sure these essential elements are in place.
A Proactive Approach to Security
New threats are being uncovered every day, and being complacent is a great way to get hacked. If your web host takes a wait-and-see approach to security, you could be left holding the bag – and explaining the latest security breach to your customers.
The best web hosts take a proactive approach to security, constantly scanning their sites and servers for risks and patching those security holes immediately. You should be very concerned about the approach your web host takes to client security- your small business could depend on it.
When you run a small business, you hope that the firm will grow and thrive. As your business grows, you will need a web host that can grow with you.
It is far better to choose a web host that is scalable and flexible enough to grow with your company than to change hosts somewhere down the line. Many web hosts offering extremely low-cost small business packages lack the resources needed to handle future growth, so always find out what your package includes and what happens when your small firm starts to grow bigger.
Even if your firm does not sell products or services online, the statistics for your website can be very illuminating. You can find out where your customers are coming from, what terms they searched on and even how long they stayed on your page.
A good web host should provide a full range of site statistics and reports, so you can do your own analysis and tweak your online presence. Many quality web hosts also provide their own reporting, creating analyses for their clients and pointers on how they can do better.
Quality Website Building Tools
This one is most important if you are starting your business from scratch, but it can be valuable even for an established firm. Look for a web host that provides a variety of website building tools – so you can choose the one that best meets your needs.
Ongoing support is another vital part of the picture. You want a web host that stands behind the website building products they provide, including ongoing live support with real technical expertise.
Finding a web host for your small business is no easy task, but once you find the right provider, you can rest easy. Choosing a great web host will give you one less thing to worry about, so you can focus on building your small business and making it the best it can be.