SEO professionals go beyond simply crafting keywords to optimize an entire site to gain the attention it needs to move up in search engine rankings. Fortunately, you don’t need to be an SEO pro to optimize your page for higher rankings. With a few tips and tricks the pros employ, you can optimize your site to perform better and land higher in the rankings in no time.
Getting Started: Tag Keywords
You can spend all the time in the world coming up with the most unique keywords possible and seamlessly weaving them into the content of your page, but if you don’t tag those keywords then all your effort at creating unique keywords was wasted. Search engines will skip right on by
Keep the following tips in mind when it comes to tagging keywords for your site:
- Title tags are among the most important keyword tags your site will use. Your primary keywords should be included in the title tag as they will serve as the most important description of your site.
- Meta tags are descriptive text that is associated with title tags and are visible on search engine results pages Meta tags need to be short, informative, and regularly updated to remain relevant.
- Alt tags are informative text attached to graphics on your page. This i s the perfect place to associate your top keywords with graphics found on your site.
Keep it Fresh
Great content can only stand alone for so long before visitors lose interest in it. Visitors are going to keep coming back to your site because the content interests them. Fresh content will entertain visitors and if you can develop a following in this way, visitors will like your page or add it to their favorites and come back regularly in search of more.
Anyone who is anyone is on social media in the 21st century. Instagram, Facebook, and Twitter dominate the market, but there are also sites like LinkedIn and Pinterest that can be used. Social media offers a great way to communicate with your visitors/customers and provides a free tool for marketing your site to others. Popularity in social media circles can only help drive more traffic to your site and help gain the standing you are looking for.
Things to Avoid
There are numerous “must-dos” in the world of SEO, but there are also some important things to avoid doing when it comes to optimizing your site like a pro. Perhaps the biggest pitfall to avoid is duplicate content. Not only is duplicate content going to deter visitors from continually clicking over to your site, too much duplicate content often results in penalties from search engines like Google and Bing, hurting your page ranking and dampening the effect of your positive SEO tactics.