You’ve just bought a great domain name. You’ve worked hard on designing, organizing, and uploading your new website. It’s attractive and packed with useful information about golden geese and how to steal them from suspicious giants who live in the clouds. However, only you, your domain name registrar, and your Web hosting company know yet that your website exists.
Invisible Domain Names
You’re happy about your decision to buy a unique domain name rather than risk being lost in the clutter at a massive hosting company like WordPress.com that shares the same underlying domain name among tens of thousands of other websites. Still, the automated Web crawlers from Google, Bing, and other search engines that constantly
What’s Indexing Anyway?
Indexing means that a search-engine robot automatically reads the publicly viewable pages on your website and sends copies of them back to giant server farms to be evaluated for their relevancy to common searches. E-commerce businesses that sell exotic women’s shoes typically want to be associated with search keywords like “women’s shoes,” “buy fashionable shoes,” or perhaps “where are the best exotic fashion shoes for women.” A pet-care website might want to be known for its relevancy to search keywords like “healthy cat,” “making your hamster happy,” and “howto treat a sick dog.” You’ll likely want your own website to be strongly associated with keyword searches like “golden goose,” “howto climb a beanstalk,” and “escaping from an angry giant.”
Sitemap Magic for the Millions
A powerful and universal tool for grabbing the attention of search engines is an XML or plaintext sitemap. You can create your own sitemap manually, but almost all webmasters use freely available automated tools. You can find them with a simple keyword search like “sitemap generator.” A sitemap tells a search engine where to find all of the publicly viewable pages on your website. An XML sitemap
Once your sitemap is ready, Google and Bing allow you to directly upload it to their webmaster tools. Their robots will then index your entire website as soon as possible. Depending on their workload, this might take a few minutes or a few days. You can find these webmaster tools with simple searches for “Google webmaster tools” and “Bing webmaster tools.” You can quicklytest Google’s progress with indexing your website by searching for “site:your-website-domain-name.com,” where the text string “your-website-domain-name.com” is replaced with an actual domain name like “stealingthegoldengoose.com.”
A free Google account for telling the company about your website also offers many other tools for tweaking and promoting your website. A free Bing webmaster account is useful as well, especially for any additional organic traffic you hope to attract. Organic traffic arrives naturally without you having to run an advertising campaign.
Yahoo now uses search-engine results from Bing and Google, so you needn’t pay special attention to Yahoo. Other search engines such as DuckDuckGo exist, but Google and Bing
If you operate other websites that already have been indexed, then linking naturally to your new website will quickly bring it to the attention of the
Google and Bing hate manipulative tactics, so a simple, positively worded blog post that links out once to your new website works best. The blog post should also contain a few relevant keywords that describe the linked website,
Outbound links embedded in forum posts often
However, some forums waive the “
Taking Wing With Pinging
If you’re in a hurry, blog-pinging services like Ping-O-Matic and various commercial indexing services promise to yank your website into the public eye within hours or minutes. Few websites will benefit from such accelerated exposure, though, and costs can be significant. Your efforts are better directed at improving your
Cheerful Closing Thoughts
A successful website requires hard work. Initial public exposure is only the beginning. Once you start getting visitors, it’s up to you to make their experience as awesome as possible so that positive word of mouth and cheerful social-media mentions rocket your website into widespread acceptance and popularity.